Is design dead?
Most Innovative Companies
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The Evolution of Design in a Changing Landscape
This chapter explores the practical application of design thinking in daily life and its historical relevance within corporate structures. It discusses the challenges designers face in proving the value of their work amidst shifting priorities towards immediate ROI, particularly influenced by generative AI and marketing strategies. The conversation emphasizes the declining status of design in major companies and the dynamic relationship between design and marketing roles within organizations.
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Transcript
