Introduction

Imran Ahmed is the CEO, founder and editor in chief of the Business of Fashion which he started in 2007. He was a successful consultant at McKinsey Harvard Business graduate and be a graduate very driven if you want in the hypermasculine world of consultancy and analysis. Imran wrote about fashion from his sofa in London and very quickly had tens of thousands of followers reading his work because he came to an industry that needed to be looked at differently at a time or the industry was really investigating its identity and how it's positioned in life if you want.