In this Metacast episode, Anil Das-Gupta, Abhimanyu Kumar and Tom Hammond, join your host Maria Gillies to discuss:

#1 Transmedia as a Game Dev Strategy: Why are there numerous IPs going from games to the big screen and vice-versa? How does transmedia impact storytelling?

#2 Xbox In-game Ads for F2P Games: Why is Microsoft considering in-game ads for Xbox? Will they consider video rewarded ads? How effective are in-game billboard ads?

#3 Coda Payments Raises $690m: What are the benefits of games integrating with third party stores and payment products? Does iOS play ball with these products?

#4 Fortnite’s Zero Build Mode: Could significantly reducing player skill gaps bring churned and new players back to a competitive game?

Key Resources: Episode summary | YouTube video

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Roundtable - Is Transmedia the Next Mainstream Game Dev Strategy?

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