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357 - 3 Psychological Principles That Will Make Your Art More Effective

Creative Pep Talk

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How to Be a Focal Point

Marketing professor Jonah Berger studied what makes mega hits mega hits. He found that these songs were focal points within their genre. And so a focal point, and you can usually have a primary, secondary, a tertiary,. Yeah, I pulled out the tertiary focal point. One of my all time favorite designs comes from mid century mastermind, Paul Rand. It's just perfect circles, a bunch of circles, different colors. The sameness is as important as the difference.

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