Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

6 Layers of Shaping an Agency Culture That Wins More Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

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Shaping Agency Culture for Growth and Innovation

The chapter emphasizes the importance of building a strong company culture in digital marketing agencies, highlighting that leadership and shaping culture are crucial for success. It discusses the significance of integrating core values, like innovation, into agency culture and the need to align HR systems with these values. The conversation also explores the concept of being resourceful within agency culture and outlines the six layers of shaping an agency culture for sustainable growth and innovation.

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