6. How To Beat the Goliath in Your Space
Practical Prospecting
Call It Out - It's Not About Calling It Out
If you're pretty certain that that person's using one of those tools, it's not about any of you to call it out to eliminate that objection. And again, I think everything is dependent on the space here and like if you're in a not a very well known space where there just actually aren't that many competitors or it's like a new category,. If it's a complete market with 10, 20 competitors, then maybe don't get ahead of yourself. But if you all know your buyer is the type of person that like maybe you sell to an industry where they might like to make quick decisions...then go for it.
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