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How Aston Martin Can Make Adrian Newey's $200 Million Contract Profitable

The Joe Pomp Show

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Unpacking the $200 Million Contract for Adrian Newey

This chapter examines Aston Martin's $200 million contract with F1 engineer Adrian Newey, highlighting its potential financial benefits. It argues that the investment could enhance car performance and drive long-term profitability through increased sponsorship and car sales.

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