15: Ben and Lewis (Komi Founders): How our Creator Startup Onboarded Lizzo, Addison Rae and Elton John
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The Future of Content Marketing on Platforms and Platforms
A lot of creators have their lane, whether it's being a YouTuber or an influencer. A lot of their primary revenue will come from whatever that sources. I think one thing that's interesting is as platforms like YouTube continues to demonetize, become more ad focused and tick tock taking 70% of income from live badges and payments. There will have to be more and more creative models for creators to build systems where they can monetize them more directly.
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