How to Reduce the Drop Off Rate on Your Website

Crazy Egg is an app that I occasionally use called Crazy Egg. It tracks people's movement on your website, and we can see where they're clicking,. Where they're scrolling to. And it shows you the percentages of where people go to. By the time you get there, you've got a 50% drop off. So what should be looking at? We need to maybe add a little bit more to the homepage immediately so that when people log on, they know exactly what it is first and foremost before we ask them to buy something.