Is That Your Deal Rolling?

Lio: I would encourage you to sort of, like what i call take a couple of steps back in order to go way forwards. The first ten episodes that i did was me interviewing an external, what i would call a k o l,. A key opinion leader, somebody that my customers, my potential customers, trust and listen to. Lio: You could spend a very little amount of money on interviews with people who can work highly effectively for your company. And so that's like level too, orchestration? What do my customers need? How do i get that out of this person?