The New Digital Privacy Law Will Hurt Small Marketers and Publishers

The emergence of these umbrella corporations with super apps and the new digital privacy law will hurt small marketers and publishers. The potential victims could include independent publishers as well as supply and demand side platforms, ad networks, ad exchanges and ad servers. These players may be forced to join one of the umbrella corporations or they will meet their end. And if these umbrella corporations develop collaborative relationships of convenience with governments like Google and Meta have already done,. we will see a crony capitalist economy with captive end users.