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34: Pursuing Differentiation or Cost Leadership

Building Margin

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Differentiation and Cost Leadership Strategies

This chapter discusses the two fundamental approaches to strategy: differentiation and cost leadership. It explores the characteristics of a differentiation strategy, such as innovation, design, and brand image, and highlights companies like Apple and Tesla that pursue this strategy. It also explains the concept of cost leadership, focusing on lowering the cost structure rather than offering low prices, and mentions successful companies like Walmart and Southwest Airlines that employ this strategy.

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