Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is AI Update - Where are we now?

• AI's Rapid Evolution: From chatbots to integrated business tools, AI has transformed from a novelty into an essential part of modern business operations, mirroring the early days of the app store revolution.

•  Seamless Integration: AI is now embedded in everyday tools like Microsoft Copilot and Google Suite, making it more accessible and practical for businesses of all sizes.

•  Supercharging Creativity: AI excels in brainstorming and content creation, allowing for multiple iterations and increased efficiency in marketing and product development.

• The Profit School Framework: AI fits perfectly into the tactical layer of business operations, automating grunt work while leaving strategic decisions to human expertise.

• Collapsing Time: AI's ability to rapidly create and test marketing assets has dramatically reduced campaign timelines, offering real-time insights and faster results.

• Future Outlook: While AI will continue to handle more tasks, human oversight remains crucial. The key to success lies in strategic planning and effective AI integration.