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26min chapter
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Uncensored CMO
Driving Change Through Purposeful Branding
This chapter explores the complexities of balancing innovation with personal responsibilities, particularly through the lens of writing 'Obsolete.' It highlights the transformative potential of small brands to inspire significant shifts within larger industries by employing innovative and sustainable practices. Additionally, the discussion emphasizes the importance of purpose-driven branding and how consumer movements have historically influenced major societal issues and industry norms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode