
301 - Generating Customer Insights in a Cookieless World | Adweek Webinar
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The Dark Funnel
The dark funnel is a place where buyers go that demonstrate intent. Sites are allowed to pull out that data and sell it to people at the account level. In dark social, these places have strict privacy policies in order for them to pulled out that data from sites like news dot com or other first party websites. And so i'm just heavily pushing if you're trying to create themand in these places, then you need to be a scientist and a studier of qualitative data,. You get who's liking the post, who's commenting on the post, what did they say? What's their job title? Who are they tagging? What d ms are they sending to me?
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