GTM Live cover image

301 - Generating Customer Insights in a Cookieless World | Adweek Webinar

GTM Live

00:00

The Dark Funnel

The dark funnel is a place where buyers go that demonstrate intent. Sites are allowed to pull out that data and sell it to people at the account level. In dark social, these places have strict privacy policies in order for them to pulled out that data from sites like news dot com or other first party websites. And so i'm just heavily pushing if you're trying to create themand in these places, then you need to be a scientist and a studier of qualitative data,. You get who's liking the post, who's commenting on the post, what did they say? What's their job title? Who are they tagging? What d ms are they sending to me?

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app