The Dave Gerhardt Show (from Exit Five) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Dave Gerhardt Show (from Exit Five)

00:00

What's the Value of That Two %?

Every day, if you're successful and you have reasonable attraction in the market, every day customers look at that landscape and they pick you. The trick is being able to contextulize that two % in a way that peple understand why that bit of differentiation is really, really superimportant. And everything we're doing across marketing and sales, wek people like, you should pick us for this reason. Another angle could be, you can also win by being simpler, right? Easier to use, having a better brand.

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