Creative Control cover image

How NCAA athletes are navigating the Wild West of "NIL" deals

Creative Control

00:00

How College Athletes Are Making Money From Their Social Media

The n c a earned just over one point one billion dollars last year. In 20 19, college athletic programmes took in nearly 19 billion in total revenue. All this money goes to coaches salaries, t v networks, lavish training facilities and stadiums. So who could blame athletes for wanting a slice of the action, or even to just make money from their own social media, like donald so after all this time, what finally forced the n c doubla to change his mind? And how are athletes navigating this new era? This is creative control.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app