Redefining Wellness in a Pandemic Era

This chapter explores the shifting perceptions of vitamins and supplements during the pandemic, highlighting a newfound focus on health and wellness. The speaker shares their company's journey in acquiring the crucial domain 'ritual.com', emphasizing its role in brand identity and consumer trust. Through personal anecdotes and insights into direct-to-consumer models, the discussion reflects on the challenges and triumphs experienced in the evolving landscape of health-focused businesses.