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Navigating Podcast Sponsorship and Value
This chapter explores the intricacies of podcast sponsorship and guest booking, highlighting effective strategies for identifying potential sponsors amidst a saturated market. It emphasizes the necessity of valuing services and adopting a pricing strategy that reflects their worth to promote a confident business approach in the startup ecosystem.
This Week in Startups is brought to you by…
Fidelity Private Shares℠. Manage your cap table and data room, get faster, more accurate 409A valuation and fully automate your next financing round. Visit https://fidelityprivateshares.com! Mention our podcast and receive 20% off your first-year paid subscription.
Google Cloud. Accelerate your startup journey with the Google for Startups Cloud Program. Get up to $200K in Google Cloud credits – or up to $350K for AI startups – plus training and guidance. Apply at https://startups.google.com/twist
Runway. Looking to up-level your financial planning Runway is the modern and intuitive way to model, plan, and align your business for everyone on your team. Sign up at https://runway.com/twist to get your first 3 months free.
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Todays show:
Jason and Kelly kick off the Founder University startup pitch competition (00:00), then we hear from Eric Gilbert-Williams on The Public Bored (4:32), Matt Schwed on Speed AI (11:38), and Joe Tannorella on PodEngine (15:50). Finally, Jason awards a $25K investment, and details how to apply!
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Timestamps:
(0:00) Jason and Kelly kick off the show
(4:32) Eric Gilbert-Williams pitches The Public Bored
(10:24) Fidelity Private Shares℠ - Visit https://fidelityprivateshares.com! Mention our podcast and receive 20% off your first-year paid subscription.
(11:38) Matt Schwed pitches Speed AI
(15:50) Joe Tannorella pitches PodEngine
(23:33) Google Cloud - Accelerate your startup journey with the Google for Startups Cloud Program. Apply at https://startups.google.com/twist
(25:03) Ranking the three companies
(29:12) Founders' experiences and learning outcomes at Founder University
(31:47) Runway - Sign up at https://runway.com/twist to get your first 3 months free.
(33:18) Q&A
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Founder University: Apply here: https://www.founder.university
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We are doing Founder Fridays meetups! Visit https://founderfridays.tech to learn more
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Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com
Check out the TWIST500: https://www.twist500.com
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Follow Eric:
LinkedIn: https://www.linkedin.com/in/eric-gilbert-williams
Check out: https://www.publicbored.com
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Follow Matt:
LinkedIn: https://www.linkedin.com/in/mattshwed
Check out: https://getspeed.ai
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Follow Joe:
X: https://x.com/joetannorella
LinkedIn: https://www.linkedin.com/in/joetannorella
Check out: https://podengine.ai
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(10:24) Fidelity Private Shares℠ - Visit https://fidelityprivateshares.com! Mention our podcast and receive 20% off your first-year paid subscription.
(23:33) Google Cloud - Accelerate your startup journey with the Google for Startups Cloud Program. Apply at https://startups.google.com/twist
(31:47) Runway - Sign up at https://runway.com/twist to get your first 3 months free.
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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
Substack: https://twistartups.substack.com
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Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916
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Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode