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Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
eCommerce Evolution
What's the Story of William Painter?
You were the CMO, the creative director when William Painter really blew up. That was back on day when a Dollar Shave Club and Dr. Squatch was kind of pioneering the YouTube hero video scene. We got connected with Raindrop Agency down in San Diego and produced that first hero video. And after quite a long time of studying YouTube and watching some of the courses that you taught, you put it on YouTube and it just worked. It scaled aggressively very fast, almost uncontrollably to a period,. Which was pretty scary to see the level of scale that you would unlock in a matter of one to two weeks.
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