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3min chapter
How Nintendo (Literally) Changed the Game
Problem Solvers
Strategic Marketing Triumph: The Wii Sports Innovation
This chapter explores the marketing strategies behind Nintendo's Wii console, focusing on the crucial decision to bundle Wii Sports with the system. The debate between developers highlights the differing approaches to sales success in Western versus Japanese markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode