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Patagonia - A Primer on the Company
Patagonia is founded forty years ago by a french canadian climber, opon chanard. From the beginning, von set out to create an uncompany so we want to create a place where people could make money and do the things they wanted to do and live full lives. An element of patagonia culture is this irreverent, unconventional approach. So if every onefus is turning right, patagonia is definitely the company that will turn left.
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