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Why Do People Quit Too Late?
Gail: We tend to quit too late because we're afraid of that moment when we go from maybe in the in the process of failing to having failed. She says quitting is just viewed so universally negatively but all this comes down to whether it's sticking to things or walking away from things and why don't we measure these decisions against how happy they make us? Gail: Stephen Levitt did a website where he put up a virtual coin which would flip if you were struggling with a decision like "should I stay in my job or should I leave" He said 20,000 people did it and now he measures their happiness two and six months later by comparing them to stickers on his wall