Project management has been around forever, but this book is written by a firm that delivers large, transformational projects for the fortune one thousand. The law of physics, self interest, confirmation bias, cognitive dissonance, apathy, egos and unreasonable expectations are just some of the things that could potentially get in the way when you're working on a project. "The first thing you have to do is bring the team together, and you have to get alignment on what it is t you're going to do," he says. 'It's not theoretical at all. It's very prescriptive'