3min chapter

Means of Creation cover image

#15 — Taylor Lorenz on the creator economy, online entrepreneurship, the changing media landscape, & more

Means of Creation

CHAPTER

What Are Some of the Biggest Changes in Mindset for Creators?

There's pockets of creators who are doing it from a position of this is now a real legitimized path. I mean, if I was starting out now, I would not pursue a job with a traditional company. It makes no sense when you can build your own business ideally if you have the means to do so. So much has changed since 2009. The way that people approach these platforms, people weren't approaching them as businesses back then. Now there's just so much more opportunity for monetization.

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