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11min chapter
Ouidad hair products: Ouidad Wise
How I Built This with Guy Raz
Challenges and Growth in the Salon Business
The chapter follows the journey of salon founders facing initial challenges like marketing and attracting customers, but succeeding through a unique marketing idea that brought in a key publishing industry client. It explores the founders' commitment to providing a client-centric experience, creating tailored hair treatments for clients, and the evolution of their business from a salon to a direct response company. The chapter also discusses their partnership with a notable manufacturing company and managing the balance between work and family life amidst a demanding commute.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode