How to Pick a Niche for Your Business

"I just try to find some kind of like a very niche, niche," he says. "There's lots of established players. They're really good and it's hard to compete" But if you pick 'a really small sub niche' such as home security or get your ex back - that could work well in the upcoming economy. The next level is love and belonging; people might still be spending on that while scalloping back on other stuff.