How Do You Know if Press Is Good for You?

How do you know if press is o not good for you or not? I think it depends on the goal. Most companies getting tech presses not actualy gong to lead to to actual users. But if it is like product un then why not pursue it and like, double down on that stratagy? And so you you grow the company. Were there moments along the way where things just totally weren't working, where either you were like, a we're aft herea company's goitg to die, or where you're just like, i totally thisis going to work and like, loop, nop, down, work.