I think we are going into a golden age of biote i think that i will probably be in better physical shape through intervention when i'm 75 than i am right now. And by doing these things, you're earning crypto, and it builds on itself. There'r some real practical use cases for that that get people excited. I completely understand why you wouldn't want to participate. But if the real challenge is going to be hitting like the 50 to 70 to 80 % in the middle, who are not desperae but willing to try anything.