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Flavour: The potato chip story

The Food Chain

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Flavorful Journeys: The Evolution of Potato Chips

This chapter explores the diverse influences of Asian cuisine, particularly Indian flavors, on potato chip development in London. It highlights the intricate process of flavor innovation, collaboration with flavor houses, and the importance of consumer feedback in shaping new products. The discussion also touches on evolving consumer preferences, cultural trends, and the emotional impact of introducing bold flavors into the market.

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