2min chapter

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Measurement Will Never Be Perfect, And That’s Okay

AdExchanger

CHAPTER

How Are You Using AI Today?

The company uses AI in varying levels of maturity. We're starting to understand what it's capable of, and how the human element enhances and accelerates what generative AI can do. "I guess the one thing that is absolutely for sure is that AI in some form is going to infuse the relationships that you have with your clients," he says.

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