F1: Beyond The Grid cover image

Lando Norris: driving McLaren’s revival

F1: Beyond The Grid

CHAPTER

The Power of Reach in Formula One

I hate the saying but I try to do the talking on the track. You have a hell of a reach now. More than 6 million on Instagram, 2.5 million on Twitter. And everything else you've got going on in your world. Do you fully appreciate the reach that you have now? Yeah, I've used it for times in Covid and charity things or mental health side of things. But I wouldn't say like I love it and I want it, if that makes sense.

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