The Importance of Identity in the United States

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There was a story just the other day about how Target is now taking a lot of pride merchandise out of its doors because of like, protest by a small number of very vocal kind of right-wing groups. So much of sort of identity creation in the United States comes down to who has the right to be the target of marketing and to be marketed to. You know, there's I think fewer and fewer places for people to feel a sense of community, a sense of agency,. A sense of their ability to act on the world"

Paris Marx is joined by Amanda Mull to discuss the history of consumerism and where ecommerce goes in the next few years as interest rates rise and its market share stalls.

Amanda Mull is a staff writer at The Atlantic, where she writes the Material World column. She’s also a shop steward at The Atlantic Union. Follow Amanda on Twitter at @amandamull.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.

The podcast is produced by Eric Wickham and part of the Harbinger Media Network.

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