Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Marketecture: Get Smart. Fast.
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The Status Quo of Ad Fraud in the Internet Advertising Industry
Double Verified was founded in 2008, largely on the basis to address brand safety issues. Why after 15 years of seemingly successful technology companies that were built to address this, are we seeing the same stuff happen over and over again? That's the internal question, isn't it? Right? Well, I think it's that the more that I think about it, it feels like kind of a matrix that we are kind of stuck in, where every player in this industry has an interest, an active financial or professional interest in maintaining the status quo.
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