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THINK AND GROW RICH - Commented Book

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CHAPTER

The Importance of Sexual Transmutation in Salesmanship

There is another kind of attractiveness that often supersedes physical appeal. People who have this quality are often said to have chemistry, personality, charm or appeal. Hill call this kind of attraction personal magnetism; the more common term is carisma. Salespeople who know how to turn on charisma have acquired the art of sexual transmutation whether they know it or not.

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