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314 PODCAST AUDIT: the Are We Home Yet? podcast

Podcasting Business School

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The First Benchmark for Podcasting

The first benchmark that I like to set for my audience and my clients is 125 downloads per episode at the 30 day post release. So if you release an episode today, we're shooting for 125 downloads 30 days after today. This is an important standard, because a lot of podcasters think we need to do millions of downloads to be like a real podcaster. 50% of podcasters show that. That's why it's our first benchmark, but it's doable. It's not thousands. It't not million. It's 125.

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