The Health Care Economist, Zack Cooper, Is Not as Optimistic About Price Transparency

President trump's executive order on price transparency certainly got the attention of the health care industry. Patients aren't used to finding health care prices, so it may take a while to learn about this option and to get acclimated. Habits, for instance, are hard to break. Also, we trust certain people, our own doctors, presumably more than we trust others. And final, the path of least resistance is an appealing path....