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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Behind the Numbers: an EMARKETER Podcast
Understanding Gen Z: Idealism vs. Pragmatism in Retail
This chapter delves into the unique mindset of Gen Z regarding their purchasing decisions, focusing on the tension between idealism and practicality, especially in relation to price. It also highlights the significant impact of social media and diverse data sources on their buying habits, concluding with the availability of more in-depth reports for subscribers.
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