EP141: Craft a Conversion Series So You Can Sell with Email with Richard Lindner, President & Co-Founder at DM
The DigitalMarketer Podcast
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How to Sell to Your List Using a Conversion Series
A conversion series is an interest based, triggered campaign sent following a specific action or request. New subscribers are going to be triggered simultaneously with the indoctrination series. Emales in a conversion series should reference the previous positive action and not expect them to recognize your personal branding. The first email you send will help convert people from being just a subscriber into a paying customer.
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