#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
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The Elements of Story
If we use inside language, it's like taking that bowling ball and coating it in vasiline. You can't even get purchase on the ball. And so we have to learn to communicate very simply. The elements of story help us do that, but not in a way that you think. Any good story starts with a character, and you have to identify what that character wants.
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Transcript
