If we use inside language, it's like taking that bowling ball and coating it in vasiline. You can't even get purchase on the ball. And so we have to learn to communicate very simply. The elements of story help us do that, but not in a way that you think. Any good story starts with a character, and you have to identify what that character wants.
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
http://buildingastorybrand.com/65