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Alex Hillman — Earning Trust At Scale, Audience Building, and Community Leadership

Everything Is Marketing

CHAPTER

Learning to Choose Your Feedback Loops and Getting That External Validation

"I'd rather have a small number of people who are actually my customer giving me useful insights about what they're doing with the product, or how the product is affecting them and their work," he says. "If i can learn to work with that, rather than stantly chasing some external validation, my ability to keep momentum is higher." He adds: "All we're in control of is what we see and how we respond to it"

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