Is There a Dead Lead for This?

i don't think any successful offer company is successful without a product that's easy to use, that buyers fundamentally understand. The conversation i will always have is like, if this is really important, is there a dead lead for this initiative? Is there a prodic lead for this it? Is there a prodict marketing lead for this? And if the answer is no, then it's not that important, so don't waste your time on it until it's important.