The modern day textac is evolving from what it was like having just like o the marking automation platform and sailsforcs. Now that we're on so many channels and platforms, having that single source of truth is limiting a lot of companies. And being able to own your first party data will enable you to get that data in personalization to all your en tools.
Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics.
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