The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is There a Paradox in Everything?

Brzure: It's not that we're trying to choose between being always super disciplined or spontaneous. The problem is is that if we go extreme on the discipline, it becomes problematic in so many ways. He says sometimes we want spontaneity in service of creating more routines along the way. Brzure: How do we accommodate both and not become extreme in one or the other?

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