Why Build A Media Arm In A Software Company -- Kyle Denhoff // HubSpot
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Hubspot's Media Team
At hub spot, we've got into the size and scale where we have a full blown media team. Our media team is over 70 folks, producers, writers, editors,. all contributing different forms of owned media. So it's a significant investment for us to help us raise the wariness of the business and ultimately drive demands for the software company.
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Transcript
