The Future of the NBA with Rachel Nichols
Oddball w/ Amin Elhassan & Izzy Gutierrez
00:00
Innovative Marketing in Basketball
This chapter explores Ice Cube's strategic approach to promoting the Big Three basketball league, including a challenge to the Netherlands 3x3 team. The discussion highlights the significance of engaging marketing for women's basketball and outlines the distinctive rules that set the Big Three apart from traditional basketball.
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