BFCM 2022 Was Huge. But What Does That Mean for 2023?
Ecommerce Playbook: Numbers, Struggles & Growth
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Can Super Confidence Predict CAC?
If super confidence declines, what we have seen is that CAC rises. So I would build in some scenario models where that is wrong 10 to 20%. And why 10 to 20%? Well, Steve, again, who does work every month to try and predict CAC on the aggregate data set. Now, some categories are more recession-proof than others. But make sure you're okay at 15 to 20% off on the CAC. Makes sense.
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