West in cities tends to be nicer. East is usually more hip, isn't it? And the more sort of industrial, slightly cheaper place, but often a bit more hip. I need to do some research on that now. There's one theory that prevailing winds would blow the smoke towards the East. That would mean that that was the more polluted area of the city. But I mean, the wind doesn't always blow in that direction, does it? It depends where you live as well. Well, I mean, it's West, isn'tIt? Moving out towards the Midlands.