
How to name your startup: David Placek - named Vercel, Azure & Blackberry
Scaling DevTools
The Art of Naming Startups
This chapter explores the critical role of domain names in shaping a startup's brand and credibility, with a focus on the dot-com domain. It discusses the strategic decision-making behind company names, drawing on examples like 'Vercel' and 'Azure', and emphasizes the importance of storytelling in brand development. Furthermore, it offers practical guidance for early-stage entrepreneurs on how to choose a name that reflects their brand values and resonates with their target audience.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.