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How to name your startup: David Placek - named Vercel, Azure & Blackberry

Scaling DevTools

CHAPTER

The Art of Naming Startups

This chapter explores the critical role of domain names in shaping a startup's brand and credibility, with a focus on the dot-com domain. It discusses the strategic decision-making behind company names, drawing on examples like 'Vercel' and 'Azure', and emphasizes the importance of storytelling in brand development. Furthermore, it offers practical guidance for early-stage entrepreneurs on how to choose a name that reflects their brand values and resonates with their target audience.

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