190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
GTM Live
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Are You a 200 Million Dollar Sass Company?
The topic was sparked by a conversation i had with a 200 million dollar enterprise sass company. I asked them if they would fit into the enterprise based on their own definition of what it meant to be an 'enterprise' They said yes, but that's not how people are buying things. So you buy this way and your customers buy in a differenty for whatever reason. It doesn't matter who is going after us - we're all just trying to do our jobs better.
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